The Badger rides SRAM!!!

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5x winner of the Tour de France Bernard Hinault knick named the Badger is riding SRAM Force! Bernard Hinault retired 20 years ago in 1986, since 2006 he is back racing again.
Hinault who introduced the click pedal in the peloton always liked to have innovative products on his bike, so when he heard about SRAM coming out in 2006 with a new group set the choice was not difficult for him. After almost one year of back racing again he is really satisfied with the performance of the group set.
In a personal interview this morning with him he told me that he very much likes the ergonomics, shifting and braking performance! Besides that it is very light and easy to handle according to a friendly Bernard Hinault.

Behind the scene

When you watch the Tour de France on TV you often wonder what is happening behind the scene. As you may know, the Tour de France is not only about racing; it includes so many other things. The Tour de France is like a small town moving every day acrossFrance. Around 3000 cars and 5000 people take the road every day to guaranty the success of the “Grande Boucle”.

On our SRAM Tour de Force trip, Charlie, Markus, Wim, Alex and I saw the Tour de France with a different eye. To understand exactly what I mean, click play and enjoy…

Download behind_the_scene.mov

Polka-dot jersey: new contender?

If one thinks the polka jersey will not change hands until the end of the Tour, one could be surprised. In the last days of this year’s Tour de France, a second polka-dot jersey has been spotted showing off his skills in front of his team mates.

Let’s wait and see!

Trusting SRAM, Racing SRAM, Drinking SRAM !!!

Whenever the Saunier Duval riders take a coffee, they choose the SRAM cup. So if you are around the Team Bus in the next few days and feel like a coffee, no choice it has to be the SRAM cup.